• AKOS GURZO

    MARKETING | COMMUNICATIONS | MEDIA

  • HIGHLIGHTS

    10+ YEARS

    INTERNATIONAL WORK
    EXPERIENCE

    MARKETING

    COMMUNICATIONS

    PR & MEDIA

    ACCOUNT MANAGEMENT

    PROJECT OWNERSHIP

    CONTENT CREATION

    MANAGEMENT

    PRODUCTIVITY

    INTEGRITY

  • EXPERIENCE

    HIGHLIGHTS

     

    • Strong Experience in Global Matrix Organizations – Professional and proactive approach to serve the interest of all stakeholders, creating win-win situations and enhancing a collaboration between business units
    • Extensive Experience in Account Management – Managing multiple accounts, implementing global initiatives and developing integrated marketing communications strategies and programs
    • Diverse Background in Content Production and Content Management – Producing and managing content for traditional and digital platforms
    • Result Oriented and Process Driven – Balanced, high-quality performer in both team and individual work with a result driven personality and process oriented approach based on Six Sigma Principles
    • Excellent Communication and Interpersonal Skills – Strong leadership and influencing skills in complex organizations in national and international environment
    • Global Mindset and Experience – 10+ years of international work experience in marketing, communications, public relations and media

    WORK EXPERIENCE

     

    Marketing and Communications Advisor
    Professional Consultancy

    United States

    June 2015 – Present​

    • Marketing, communications and media relations advisory for mid-market enterprises and start-ups
    • Developing marketing and communications strategies
    • Managing digital and social media activities
    • Leading media relations initiatives

     


    Brand, Marketing & Communications Supervisor

    EY – Ernst & Young

    Hungary
    April 2010 – July 2011 & October 2012 – January 2015

    • Account Management – integrated account management of several sectors and service lines (including CEO and Corporate Communications, Tax Advisory, Business Advisory, Law Services, Financial Services, Shared Service Centers, Marketing & Media, Telecommunication, Technology, Recruitment and Employer Branding)
    • Integrated Marketing and Communications - implementing and developing integrated marketing and communications campaigns to support sales and go-to-market initiatives
    • Marketing Activities - creating marketing collaterals and creative concepts; contributing business development initiatives; sourcing and analyzing data to identify trends and business opportunities
    • External Communication and Public Relations – creating PR plans based on sector and media segmentation; writing and distributing press releases; organizing press conferences; achieving market leadership in media coverage; supervising media monitoring and analysis
    • Internal Communication – implementing global initiatives and developing local internal communication campaigns; enhancing better communication between service lines, project teams and key stakeholders; providing input to regional and global initiatives; managing intranet sites and internal social media platforms
    • Event Management –organizing internal and external events; leading third-party event sponsorships
    • Digital and Social Media Management – managing digital channels including internet and intranet sites and social media platforms
    • Employer branding – facilitating employer branding programs
    • Agency Relations – managing relationship with creative and PR agencies and suppliers

    • Leadership Support – providing communications advice for internal stakeholders

     

    Senior Account Manager
    Leo Burnett
    Australia

    August 2011 – August 2012

     

    • Account management – integrated account management for clients in highly regulated industries
    • Integrated Marketing and Communications – developing integrated marketing and communications campaigns and programs
    • Leadership Support & Training – providing marketing and communications advice for key stakeholders

    International Correspondent
    Hungarian Public Radio and Television
    Czech Republic

    September 2009 – March 2010

    • Content Production – writing articles and scripts; editing complex information into clear, easy-to-understand messages; producing audio and video materials for traditional and digital platforms
    • Account Management – managing multiple accounts (international economic and business relations, international diplomacy, bilateral relations)

     

    Correspondent Diplomatic and Political Affairs

    MTI News Agency

    Hungary

    February 2006 – August 2009

    • Media Production – content production for leading media outlets
    • Research, Information Gathering, Processing and Delivering – editing, analyzing and presenting complex issues and messages in the most effective, accurate and precise way
    • Account Management – managing multiple accounts (national government, national party politics, international relations, EU-diplomacy, humanitarian crisis areas, military conflict zones, energy, environment, NGOs)

     

    News Producer

    BBC World Service

    United Kingdom & Hungary

    March 2004 – January 2006

    • Content Production – writing articles and scripts; editing complex information into clear, easy-to-understand messages

     

    News Producer and Editor

    Regional Media Outlets

    Hungary

    September 1999 – March 2004

    • Content Production – writing articles and scripts; editing complex information into clear, easy-to-understand messages; producing audio materials for traditional and digital platforms
    • Production Management – supervising the news team of a weekly news program

     

    EDUCATION

     

    • Communication and Media Studies - BA - KJU University College
    • English Language and Literature – BA -  KJU University College 
    • Broadcast Journalism - BBC Academy

    SKILLS

    • Areas: marketing communications, corporate communications, external communications, internal communications, public relations, media relations, social media management, digital media management, employer branding, event planning, event management, content production, content management, account management, leadership support, management consulting and advisory

    • Office and digital production ecosystems: MS Office (Word, Excel, PowerPoint, Outlook, Office 365), IBM Lotus Notes; Google Business solutions; InterAction CRM; Content Management Systems; Social Media Interfaces (Facebook, LinkedIn, YouTube, Yammer); Adobe Premiere, Adobe Photoshop, Adobe Audition;

    • Languages: English (Fluent), Hungarian (Native), German (beginner)

     

    CITIZENSHIP & IMMIGRATION

    • EU Citizen
    • US Green Card holder
  • RESULTS

    MARKET LEADER

    IN THE MEDIA

    30%

    GROWTH ON FACEBOOK

    10,000+

    PAGES OF WRITTEN CONTENT

    2,500+

    MINUTES OF AUDIO & VIDEO